Our Films - REDfusion Studios

EziParts Animated Promotional & Explainer

This animated campaign had a target market with both a B2B and consumer market with a specific demographic. Under the hood, EziParts is a software development company, with featured website, smart phone and desktop software products available to direct business clients, and an open marketplace for consumers to source parts across the country; so much easier than traditional networks. Creating a fun visual style to showcase the diverse product range, highlighting specific features, was a delight to put together. Working with our professional voice-over talent just puts the cherry on top of these fun but serious animations.

We didn’t have to stop at producing just the one video – EziParts had us produce one clip for their primary consumer market in New Zealand, along with a second video with a more specific approach to their B2B clients, directly within the car parts industry.

Parts Portal

Inventory Management

Chefs Pride Innovations

This video campaign, for an exciting new product launch, took us to Queensland for a visit to the Brisbane Racing Club then all the way down to Bourkies Bakehouse in Woodend, country Victoria. Industry professionals at both locations had been using the newly developed Chefs Pride products and provided us with honest customer testimonials.

This video is a combination of the two products being launched simultaneously. To enable Chefs Pride staff to send relevant, specific content videos to prospective leads, we created two videos, each focusing on just one product.

The main ‘voice’ of these videos is that of professionals already making good use of these products; highlighting exciting capabilities the innovative product solution offers their business, in ways perhaps unexpected.

This was an exciting journey for all involved, and our team had a blast putting this one together.

Chefs Pride Innovations

Acoustic Reprise Live Studio Recordings

Acoustic Reprise is an amazing trio based in the Baw Baw Shire, made up of Jon, Glenn and Jayne. This was a particularly special project, where we were recording these songs the week ahead of Jon’s Wedding, ready to be played on the day. Incredible harmonies, musicianship and allround talented musicians.

So, funny story. We take very special note of everything that ends up within the video frame, particularly the wide shots. On a project like this, just outside the wide shot, are piles of empty guitar cases, amps and recording equipment, not to mention our camera gear and lighting stands. We go to a lot of effort to keep the ‘stage’ clean and minimalistic wherever possible.

So that brings me to the funny part of the story. That row of chairs on the left of frame had instrument cases opened and left there, which we carefully moved before we started. However, between song recordings, a rouge case ended up sitting there on the chairs and went unnoticed. We won’t point fingers and tell you which of the trio it was. When we discovered this in post-production, we couldn’t handle the inconsistency and had to pull out the pixels magic wand.

Under the Milky Way

Wondering Where You Are

Dolcey Grooming Franchise Lifestyle

Let’s be honest, we didn’t feel like we were working hard on this one, playing with a number of dogs and watching them get pampered was such fun. At least that would have been the case if it wasn’t a 40º day when we filmed this… 🥵 You wouldn’t know it watching the cool-as-a-cucumber Peta work away in the back of her van, and interacting with clients, but it was quite a challenging day with the thermostat running hot.

Here at REDfusion, we have an extensive list of experiences that vary from client to client. Some require an interview-style video, others may need us to work in an entirely different setting, and then there’s those who bark up another tree, requiring us to work with dogs! That’s how our shoot with @dolceygrooming went and we dog-gone can’t complain!

Working with these majestic pooches definitely made our day! Let us make your day by shooting a custom, high-quality video for your business!

Anything is pawssible with REDfusion Studios!

Lead n Hand

Darcy, the leading man in our short Lead n Hand promo, took on the persona of Clint Eastwood with great ease. What a hero!

Lead n Hand is a brilliantly simple concept that makes tangled messes of electrical cords, ropes and water hoses a thing of the past. Truly, Darcy’s invention will make your day!

It was great fun filming the very chill Darcy wrapping cords up and slinging them onto the ground in our studio; we’re pretty sure he’d be just as skilled with a lasso.

Lead n Hand Product Setup & Features

Lead n Hand Product Setup & Features Extended

Wombat State Forest Traditional Owners Campaign

Wombat State Forest is a beautiful part of the world and to be there with the Dja Dja Wurrung traditional owners was something really special. The whole REDfusion crew was privileged to be involved in this project and we most definitely will not look at the bush the same way again.

Thank you to our client FVTOC for getting us out on country, and especially to the Dja Dja Wurrung Elders for sharing their stories, music, and being so passionate and honest.

Have a watch through these three videos and be a part of the experience we had in the middle of an amazing forest.

Our Country Needs to be Healed

Caring for Country in a Modern Way

Our Culture lives in us

Victoria Park, Kew Playground Installation

Before the squeals and laughs; before the picnics and dribbled ice creams, there is the construction. REDfusion got to be a part of capturing the construction of this new adventure playground in Melbourne’s north-east. The details that went into this design and the passion of the staff involved in the planning and construction was great to witness.

See if you can spot the animal footprints embedded in the concrete for the children to discover. One of the best parts for us was having a closed playground to fly our cameras around, because we love playing in the playground as much as the kids do!

Victoria Park Playground Installation Cinematic Showcase

Inspiro Annual Report

Not your typical Annual Report, we had the pleasure of spending time with a large cross-section of staff from the Inspiro Health team, all bringing forth positive stories in the midst of tough times.

We love any excuse to create beautiful cinematography. This takes careful placement of our talent (ideally in wide open spaces), lighting the scene to look bright and fresh with a subtle flare, and moving props and furniture around in the background of images, then trying to remember to put it back where we found it afterwards, like the set of flags we placed in the background of this interview – we’re pretty sure Inspiro decided they looked better there anyway.

It’s important to get the little things right; a little known ‘filmmaking’ rule of thumb is to balance the weight of your frames. In a long form documentary or in our case, large sets of interviews one after the next, it’s important to get an even balance of left and right shots. Otherwise, subconsciously, our audience (that’s you) starts to feel one side of the screen is heavier than the other.

Inspiro Annual Report

Cranbourne Golf Club Course Tours

Imagine a full golf course tour of all 18 fairways, with featured shots of each green, offering players a unique way of touring the course from the comfort of their lounge chair. No need to imagine, have a look at the course tour we produced for Cranbourne Golf Club. You can also enjoy soaking in the scenery from the spectacular aerial drone shots.

Each fairway falls together in a neat and succinct little one minute package. We created a consistent and repeatable format, taking our viewers from the tee, through each fairway, and featuring each green and challenges along the way. Cranbourne has some spectacular water traps and plenty of sand traps to keep any golfer entertained.

When it came to planning the graphics for this campaign, Cranbourne Golf Club was very keen to showcase some statistics for each fairway. Utilising our experience with creative graphics packages, we came up with a little HUD (Heads Up Display), underpinning each video with interesting stats on each hole. This offers players and visitors an extremely dynamic way to explore what the course has to offer, before ever setting foot on the course. The grounds are absolutely spectacular and so well-maintained that I’m sure anyone contemplating an in-person look, wouldn’t hesitate to book in their green time after watching this video series.

We love knowing we could walk into the Club’s bistro and see all 18 of these fairway tours on loop on the TVs.

Hole 1

Hole 2

Hole 3

Hole 4

Hole 5

Hole 6

Hole 7

Hole 8

Hole 9

Hole 10

Hole 11

Hole 12

Hole 13

Hole 14

Hole 15

Hole 16

Hole 18

Treasury Wine Estates Export Operations

This was a unique partnership story between Treasury Wine Estates, Toll Group and SCT Logistics. In this video we follow the journey wine produced in the Barossa Valley and Murray Region by Treasury takes to get to its destination overseas – spoiler alert, it ends up on ‘The Wine Train’ on the way to the docks.

Treasury Wine Estates Export Operations

GMG Auto Testimonials

Brief – “Sit customers on the bonnet of their car and let them speak freely about the service we provide and why they keep coming back.”

GMG were great to work with – they set us free to simply chat with their customers, on own own terms. Allowing their customers to speak freely, without feeling they needed to impress GMG, was clever! A relaxed atmosphere will always convey a genuine expression in these testimonial styled videos.

We created four video testimonials, along with a number of stills testimonials; all as just one component of the larger Social Media Content Calendar Plan we put together for GMG Auto. Listen to the amazing, short, snappy testimonials below, where Ben tells us how he travels from the other side of Melbourne just to get his car serviced; Sue shares how GMG kept her car on the road for years after what was supposed to be a simple, temporary fix; and two commercial clients, Carpet Shed and Cool Drive, both with fleets in need of constant servicing, sing GMG’s praises. Stories may, or may not, include some hot laps with the GMG crew!

Ben, from Bellfield

Sue, Blackburn North

Maddie – Carpet Shed

John Goodrham – CoolDrive

Along with these primary four video testimonials, we also photographed a number of other clients and interviewed them journalism style, to create this array of testimonial imagery for the GMG Auto Instagram Social Media Calendar Project.

Dream Courts Stewart Clark Testimonial

What a slam dunk – talk about raving fans! Stewart had a basketball court installed by Dream Courts in the backyard for his sons and reports that the sound of basketballs hasn’t stopped since. Along with several other positive points brought up throughout this conversation, we’re so proud of the kids keeping up some relatively silent active play in the background. Not an easy challenge of ours to meet, but they did it with flare!

A fun bit of trivia from this interview was the shot of the ‘old basketball hoop’, which Stewart said, “was literally falling apart.” As we were leaving, with cameras all but packed away, we noticed the dilapidated hoop, lying deserted in the corner of the yard, waiting to be scrapped. We remembered Stewart’s words to us on camera and quickly brought the cameras back out, just to grab this shot. Doesn’t it just bring an amazing contrast to this story?

Dream Courts Stewart Clark Testimonial

Patties New Finger Food Range

Want a video with exciting motion graphics? What about real life, colourful cinematic footage? How about interviews with your staff, or, alternatively, a professional voice-over artist to really drive the story forward. What about testimonials from professionals and/or consumers utilising your products or services? Well, Patties wanted it all. This video is a fantastic mix of all of the best film-making techniques we have at our disposal, so why not have it all? What a brilliant idea!

The variety of testimonials throughout this creative corporate video really stand out to us as a great strategy. Patties have kept their marketing messaging clear and concise through use of scripted copy for our voice-over talent. The structure of this film is something quite special and was achieved by also giving voice to chefs and kitchens, representative of those who make a crust whilst being end-users of Patties’ new finger food range, then adding some fun and candid responses from consumers to finish off the video.

The additional key messaging provided by Patties, in the final motion graphics slides, just ties the bow on this piece so nicely. Along with Patties Foods, REDfusion Studios recognises the importance of consistency. We love coming up with a formula to stick to, shaped by your branding. Structure is so important for a film’s story, and utilising good graphic design that has clean, simple and concise messaging is an important ingredient for the consistency we enjoy cooking up in films for all our clients.

Property Home Base Advocates Campaign

This campaign was shot across two days. As the business model is based around the team working from home offices, it was important we showcase company directors, Julie and Alan, together with their friendly team, interacting with clients in mobile office destinations, such as cafés and client homes. This was before COVID, so they were ahead of the curve and set up in advance for the current climate.

Spending time with the team, who has a dynamic on-the-road office approach, made easy work of organising scenes with various clients. Shooting this campaign has provided a library of footage, ready for use in future projects.

Watch this unique business in operation, below. Viewers be warned: if you’re currently in the property market, you may just be compelled to give the team a call right away!

Julie and Alan also operate Buyers Home Base, a sister company with a slightly different strategy. The Business Overview was shot concurrently and is the second video featured here. Soon after we put these videos together, we also had the pleasure of filming the Property Home Base Launch Event.

PHB Web Video

BHB Web Video

Market Buy Explainer

When you have a naturally complex product or service, you need an elevator pitch. What’s more elevator pitch than a tight 60 second, bright and colourful, funky video with professional voice-over talent leading the way?

In the spirit of the elevator pitch, I’ll leave you to enjoy this fun little piece we enjoyed making a great deal!

Market Buy Real Estate

3818 Espresso Bar

The life-blood of anyone working in the film industry is most definitely coffee and we’re not just talking about that imperative heart-starter first thing in the morning!

When our base of operations was in Drouin, we wore a smooth path up the hill to 3818 Espresso Bar. ‘Liquid Happiness’ is an absolutely apt description for the delicious brew Connor and Bella regularly passed through the window to us, resplendent with a complimentary little bikky or chocolate perched on top of the lid. We’ll still visit to refuel when passing through from our new studio in Warragul; it’s too hard to let a good thing go! It’s also not beyond the realm of possibility that special coffee runs will become REDfusion modus operandi … let’s hope the vehicular fuel price doesn’t rise!

Our intended 15 minute shoot with the baristas and their shiny, happiness-producing espresso machine morphed into a full 45 minutes of fun, hilarity and inhaling indescribably delicious coffee aromas. We left with our hands wrapped firmly around our cups of caffeine boosts and memories of a great filming experience.

REDfusion Studios is zealous about more than just caffeine, and showcasing local businesses is top on our list of worthwhile activities. The short cinematic promo we produced for 3818 Espresso Bar beautifully captures the skill of expert artisans at work.

Our ‘Short Cinematic Promo’ service is designed especially for small to medium businesses and we love the opportunity to film people in their own work environments, demonstrating what makes their businesses or crafts unique.

You’ll savour every moment of our film, below; sadly, you’ll have to make do with imagining the delectable coffee aroma!

3818 EspressoBar Short Cinematic Promo

Creating Cardinia Community Infrastructure Plan

The Cardinia Shire Council has shared a draft of its first ever Community Infrastructure Plan, detailing how future community infrastructure is to be planned, designed, delivered, operated and maintained. Through ‘Creating Cardinia’, the participation of residents is encouraged in shaping the future of Cardinia Shire.

Cardinia Shire, on the south-eastern outskirts of Melbourne encompasses an area that hugs a section of Westernport Bay’s coastline through to the renowned Yarra Ranges in the north. An expanse of Bunyip State Park, lush forest areas of Emerald and Cockatoo, farms and rapidly expanding towns, together with a diverse range of industrial, service and cottage industries all call Cardinia ‘home’.

Simply put, Cardinia Shire is growing and changing at a rapid pace, presenting challenges and opportunities of how to best meet the copious needs of the community. Cardinia’s Draft Community Infrastructure Plan has been developed to guide how best to plan for and provide spaces for residents to gather and connect, e.g. arts and cultural venues, kindergartens, libraries, consulting rooms, halls and bookable areas.

REDfusion Studios spent a day filming in Pakenham, Emerald, Cockatoo, Koo Wee Rup and Lang Lang to create what could best be described as a highlights reel of this wonderful Shire. Chris and Sam filmed the interaction between residents and staff, and captured the live action of kids enjoying play, art, craft and library time in a number of well-appointed, state of the art facilities.

Billowing clouds artistically drifted on expanses of blue sky, making for perfect backdrops for James’ drone footage of beautiful vistas, residential development and existing fantastic Shire infrastructure. Cardinia has manicured parklands, enticing playgrounds, sporting facilities, child care and kindergarten centres, libraries, community hubs, halls and places for residents to gather, plus so much more!

Cardinia Shire Council is passionate about the future prosperity of its citizens and it is easy to understand why this region is experiencing such growth; we look forward to continuing to work with them as infrastructure goals are shaped and attained. Exciting days ahead!

Creating Cardinia

The Middle of Everywhere TVC Campaign

Wellington Shire in south-eastern Victoria, AKA Gippsland, encompasses 10,817 square kilometres of spectacular vistas and is just a stone’s throw (2.5 hours) from Melbourne. The Shire boasts a uniquely diverse region from the sands of 90 Mile Beach, northwards into the High Country.

What’s to be found in ‘The Middle of Everywhere’? Pretty much everything – pristine beaches of turquoise water and golden sand, lofty mountains dusted with snow in Winter, rushing rivers and gurgling creeks edged with soft green fern fronds and majestic towering gums, grapevines heavily laden with the promise of delights to come and fine dining experiences to satisfy the most exacting gourmet.

Filming a small portion of the picturesque ‘The Middle of Everywhere’ (what an absolutely perfect description) for the montage commercial was thoroughly enjoyable, as was working alongside the Shire folk (not Hobbits, sorry). The mere term ‘The Middle of Everywhere’ evokes a sense of wonder and curiosity.

We’re absolutely rapt with the montage and excited to have it shared far and wide.

Our collaboration with Wellington Shire continued and we had a grand ol’ time writing a script, casting, filming, directing and editing ‘Guess the Holiday’. Our two local actresses jumped right into their roles and encapsulated their characters’ personalities to a T.

What you may not realise watching the commercial is that the ‘office’ in which we filmed was, in reality, a conference room that we shanghaied and converted for our purposes into an office. Lighting issues posed a challenge but were vanquished by our professional gaffer team, along with a vast array of additional lighting equipment. To create a realistic film set involves a lot of assessing, planning, problem-solving and, oftentimes, last minute tweaking but it’s so rewarding when everything comes together.

We’re really proud of the ‘Guess the Holiday’ commercial produced by REDfusion – we hope you are inspired to experience ‘The Middle of Everywhere’.

Our double feature of ‘Guess the Holiday’ and the montage are below … get the popcorn ready!

The Middle of Everywhere Guess the Holiday TVC

The Middle of Everywhere Montage TVC