This animated campaign had a target market with both a B2B and consumer market with a specific demographic. Under the hood, EziParts is a software development company, with featured website, smart phone and desktop software products available to direct business clients, and an open marketplace for consumers to source parts across the country; so much easier than traditional networks. Creating a fun visual style to showcase the diverse product range, highlighting specific features, was a delight to put together. Working with our professional voice-over talent just puts the cherry on top of these fun but serious animations.
We didn’t have to stop at producing just the one video – EziParts had us produce one clip for their primary consumer market in New Zealand, along with a second video with a more specific approach to their B2B clients, directly within the car parts industry.