Not your typical Annual Report, we had the pleasure of spending time with a large cross-section of staff from the Inspiro Health team, all bringing forth positive stories in the midst of tough times.
We love any excuse to create beautiful cinematography. This takes careful placement of our talent (ideally in wide open spaces), lighting the scene to look bright and fresh with a subtle flare, and moving props and furniture around in the background of images, then trying to remember to put it back where we found it afterwards, like the set of flags we placed in the background of this interview – we’re pretty sure Inspiro decided they looked better there anyway.
It’s important to get the little things right; a little known ‘filmmaking’ rule of thumb is to balance the weight of your frames. In a long form documentary or in our case, large sets of interviews one after the next, it’s important to get an even balance of left and right shots. Otherwise, subconsciously, our audience (that’s you) starts to feel one side of the screen is heavier than the other.