This was a unique partnership story between Treasury Wine Estates, Toll Group and SCT Logistics. In this video we follow the journey wine produced in the Barossa Valley and Murray Region by Treasury takes to get to its destination overseas – spoiler alert, it ends up on ‘The Wine Train’ on the way to the docks.
They say never work with kids or animals, but Patties are known for their Party Pies, so we just had to film the genuine reactions from the kids! They are the main consumer of pies and sausage rolls after all! And once we had the shots we needed in the can, and the cameras were packed away, our crew all ate the leftovers like animals!
This is a lovely film, including a tour through Patties factory in Bairnsdale Victoria, drone shots we captured in some nearby farmland celebrating the connection to the land where their journey began, some fun little scenes we setup showing their products being consumed by their ideal clientele, such as brunch in the living room, the kids at a birthday party and a Saturday gathering of mates watching the footy.
Interviews led by Denis Gerrard and Greg Wharton offer details behind the scenes and our professional voice-over artist enlightening us with factoids about the history of how Patties came about, makes this film another allrounder and exciting watch for anyone.
Patties Foods was going through some large growth at the time of filming this campaign and part of that was the new stake-hold they had just made in Australian Whole Foods. They celebrated this achievement by including a chapter of this film, dedicated to featuring the additional capabilities that joining forces offers them in the marketplace.
After the construction of the newly built freight train terminal in Bromelton was completed, connecting and expanding their already extensive Australian network into Queensland and more easily accessible to their trucking network – we went along with them for their first train journey to tell their story and share in their excitement for this incredible milestone in their company’s history.
This journey started at SCT’s HQ in Melbourne, where the train was being pieced together full of cargo from many newly onboarded clients, who could take advantage of the newly offered direct service. Including a mix of many candid interviews with many staff involved in the journey, starting with the first train driver, staff in-charge of the loading on the Victorian end and then the unloading in Queensland, along with many other key-stakeholders along the way.
When we first planned out this film, we were planning on going along on the train in the staff cabin, but at the last minute decided it was more important to make sure we could film the train departing Melbourne and arriving in Bromelton. So thanks to the advancement in jet-plane technology, we managed to overtake the train and prepare our cameras on site for what ended up being a 3am train arrival. The logistics on site were difficult to say the least. The unexpected site size of roughly 3km, became apparent when I went to ‘run’ to the other end with our drone, while we left camera gear at the other end waiting for the train to roll in.
In the six months leading up to this Corporate Documentary Film, we also filmed a short series in more formal settings, explaining SCT’s business model in general and how it has all led towards the move towards Expansion into Queensland.