This video campaign, for an exciting new product launch, took us to Queensland for a visit to the Brisbane Racing Club then all the way down to Bourkies Bakehouse in Woodend, country Victoria. Industry professionals at both locations had been using the newly developed Chefs Pride products and provided us with honest customer testimonials.
This video is a combination of the two products being launched simultaneously. To enable Chefs Pride staff to send relevant, specific content videos to prospective leads, we created two videos, each focusing on just one product.
The main ‘voice’ of these videos is that of professionals already making good use of these products; highlighting exciting capabilities the innovative product solution offers their business, in ways perhaps unexpected.
This was an exciting journey for all involved, and our team had a blast putting this one together.