Want a video with exciting motion graphics? What about real life, colourful cinematic footage? How about interviews with your staff, or, alternatively, a professional voice-over artist to really drive the story forward. What about testimonials from professionals and/or consumers utilising your products or services? Well, Patties wanted it all. This video is a fantastic mix of all of the best film-making techniques we have at our disposal, so why not have it all? What a brilliant idea!
The variety of testimonials throughout this creative corporate video really stand out to us as a great strategy. Patties have kept their marketing messaging clear and concise through use of scripted copy for our voice-over talent. The structure of this film is something quite special and was achieved by also giving voice to chefs and kitchens, representative of those who make a crust whilst being end-users of Patties’ new finger food range, then adding some fun and candid responses from consumers to finish off the video.
The additional key messaging provided by Patties, in the final motion graphics slides, just ties the bow on this piece so nicely. Along with Patties Foods, REDfusion Studios recognises the importance of consistency. We love coming up with a formula to stick to, shaped by your branding. Structure is so important for a film’s story, and utilising good graphic design that has clean, simple and concise messaging is an important ingredient for the consistency we enjoy cooking up in films for all our clients.