In this image campaign we emphasised the strong and powerful imagery of workshop and muscle cars. When it came to determining content, it was decided to have a strong leaning towards an educational component, with an over-arching theme of ‘fun in the workshop’.
We also wanted to incorporate client feedback into the campaign, which we achieved by producing both video and photo testimonials for another component in this campaign. See the GMG Customer Testimonials we produced.
The educational content certainly triggers your brain, if you’re not on top of your car maintenance. READERS BEWARE: If you continue scrolling down the page, you might find yourself contacting Gav and his team to make a booking!